Pursuits
'Star Wars' $150 BB-8 Droid Takes Stage With Aid From Disney CEO
- Bob Iger mentored Colorado tech company that invented new toy
- Sphero wants its robots to be another member of the family
BB-8
Source: SpheroThis article is for subscribers only.
“Star Wars: The Force Awakens” won’t hit theaters for another three months, but a fresh face has already emerged from the film -- the BB-8 ball-shaped robot droid that scoots inexplicably across the desert in a theatrical trailer.
Sphero, a Boulder, Colorado-based technology firm, unveiled the first photos of the BB-8 toy Thursday, and it’s generating buzz on Twitter and stories on tech blogs. The $150 robot, controlled with an app, goes on sale in the U.S. Friday at Apple, Brookstone and Best Buy stores, as well as Sphero’s website.