'Star Wars' $150 BB-8 Droid Takes Stage With Aid From Disney CEO

  • Bob Iger mentored Colorado tech company that invented new toy
  • Sphero wants its robots to be another member of the family


Source: Sphero

“Star Wars: The Force Awakens” won’t hit theaters for another three months, but a fresh face has already emerged from the film -- the BB-8 ball-shaped robot droid that scoots inexplicably across the desert in a theatrical trailer.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.