Pursuits
Former Coca-Cola CEO Isdell Bets $25 Million on Ireland
- Isdell bought mall in Dublin for 10 million euros in 2013
- Now plans investment in museum charting story of Ireland
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Former Coca-Cola Co. Chief Executive Officer Neville Isdell is taking a 22 million-euro ($25 million) chance on Ireland.
Isdell, 72, left Northern Ireland as a 10-year-old. Two years ago, he came back to the island to buy CHQ, a shopping mall on the banks of the Liffey in Dublin, for about 10 million euros. Now, he’s upping the ante with a 12 million-euro attraction to bring people to the area in one of the nation’s biggest-ever private-sector investments in the tourism industry.