Shazura: A More Efficient Way to Search Images

A picture’s worth a thousand keywords

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By Rodrigo Orihuela

August 27, 2015 at 7:58 PM UTC

This article is for subscribers only.

This article is part of the August 31, 2015 issue of businessweek.

Innovator: Sira Pérez de la Coba
Age: 37
Founder and chief executive officer of Shazura, a four-year-old startup in Madrid

Form and function
While most image-search software finds photos using keywords or phrases, Shazura’s binary system behaves more like the human brain, visually matching images that look the same with greater speed and efficiency.