Deals
How a Ferrari Sponsorship Helped Santander Seal Top IPO Role
A Banco Santander SA logo is displayed on a Ferrari f1 car during practice for the Hungary Gran Prix.
Photographer: Lars Baron/Getty ImagesThis article is for subscribers only.
Banco Santander SA’s sponsorship of Ferrari placed the name of Spain’s biggest lender across the chassis of the Italian Formula 1 supercar.
It’s also helped its lesser-known securities unit secure one of the most coveted briefs for the world’s top investment banks.