This Man Spent $3 Million to Make Instant Jello Shots

To Jeff Jetton, the four hours it takes to make Jello shots is an eternity—and an opportunity.

Bars love selling the jiggly, alcohol-infused confections because they’re money makers. But no bartender or sous-chef likes boiling water, mixing the powder, adding the booze, and then…waiting. And making more at midnight after you sell out isn’t an option, so you end up leaving money in partiers’ pockets.