Amazon Showrooming Forces Stores to Go Digital on Price Displays

Traditionally, stores set prices at particular points for different product categories, often ending in 99 cents to convey a bargain or to squeeze every last cent out of a transaction from time-strapped shoppers who don’t pay attention to the final digits in a price.

Photographer: Michael Nagle/Bloomberg

Berkshire Hathaway Inc.-backed Nebraska Furniture Mart used to dispatch an army of employees each morning to update printed price labels throughout its stores, a time-consuming effort to maintain its pledge to offer the lowest prices on televisions, dishwashers, sofas and flooring.

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