Google Unveils Buy Button on Ads in Mobile-Commerce Push
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Google Inc. is testing a feature to let consumers purchase products by clicking through advertisements, seeking to expand options for mobile retail sales.
The Internet-search company’s service, Purchases on Google, will let people using smartphones click on select search ads that take the users directly to a retailer-branded product page hosted by Google, according to an e-mail. The tools will work with a “limited number of retailers” for now, the company said on Wednesday.