Pursuits
Fitbit Counts on Women as Customers Just Not Board Members
FitBit Will Triple R&D Spending This Year, Park Says
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Fit, fun, flirty, and female -- the “Tory Burch for Fitbit” bracelet targets women who are yogis by day and glitzy fashionistas by night.
Yet Fitbit Inc., maker of the fitness trackers inside the bracelet, debuted Thursday without a single woman on its board.