Richard Prince, Instagram, and Authorship in a Digital World

Why is it that copyright seems to be the first conversation about the artist's work that everyone wants to have?
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Richard Prince, who stands as the world’s most famous living appropriation artist, has made a considerable fortune by taking other people’s art, adding something new (sometimes very little), and selling it to wealthy collectors willing to pay hundreds of thousands and even millions of dollars for the chance to own a “genuine” Richard Prince.