How Zuma Is Taking Over the Restaurant World
The secret to chef-founder Rainer Becker’s $200 million success: Never be content
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From the June 2015 edition of Reserve, a Bloomberg Brief publication.
Once upon a time, finance types flocked to steakhouses and pubs after work to spend lavishly. While a certain crowd still does, many traders are now to be found at Zuma, an izakaya-style modern Japanese joint that started in London and now has locations in fast-growing cities such as Dubai, Istanbul, and Miami, grossing more than $200 million in annual revenue.