The Definitive H&H Donald Trump Scouting Report
After previous flirtations, the real-estate mogul says that this time, he's running for the White House.
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What he’s got: Nearly universal name recognition; demonstrated ability to excite and intrigue the American public; grassroots fervor; an en vogue outsider résumé and rap; power to get on TV and make news almost at will; capacity to draw big crowds; determination; confidence.
What he lacks: Political experience; national security experience; credibility with elites; detailed or consistent policy views; an obvious way to overcome the deep skepticism that he is, once and for all, serious about a presidential run.