Top Job For Next Twitter CEO: Make It Irresistible

Who are the top contenders?

Twitter: What Does a New CEO Need to Fix?

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Wanted: a CEO who spends a lot of time using Twitter and knows how to create great products.

The San Francisco-based company is looking for a new leader after Dick Costolo said on Thursday that he’s stepping down as chief executive officer. Yahoo! Inc. CEO Marissa Mayer, Twitter CFO Anthony Noto and former Google Inc. executive Vic Gundotra were mentioned by analysts as potential candidates.