Why Are So Many Fast-Food Characters Coming Back From the Dead?
A hipster Hamburglar, a creepy Colonel Sanders, the Burger King lurking at the Belmont Stakes: all hungry for growth
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How do you advertise enormous hamburgers and buckets of fried chicken when that's just going to remind people that they're not supposed to eat enormous hamburgers and buckets of fried chicken?
You get a funny mascot to do it for you.