Fashion
Here's How American Apparel Is Taking Sex Out of Its Ads
A new presentation reveals plans for advertisements that are "positive" and "socially conscious"
An American Apparel shop on the corner of Fifth Avenue and West 19th Street in New York in February 2014.
Photographer: Craig WargaThis article is for subscribers only.
After years of criticism over using scandalous photos of young women in its advertising, American Apparel will finally cover up.
The company outlined its turnaround plan in a 39-slide investor presentation, filed to the Securities and Exchange Commission on Monday, entitled "Chaotic to Iconic." In a bid to convince investors it's moving forward from months of mayhem since firing founder Dov Charney, the presentation explains American Apparel's plans to streamline operations, improve stores, and revamp the brand.