Chianti Classico Makes a Grab for the Super-Premium Market
Is the controversial new Gran Selezione category mostly hype?
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The redesigned black rooster logo on Chianti Classico wines is bigger than ever and strutting its stuff. No longer content to peddle delicious, affordable reds, winemakers in this well-known zone in the heart of Tuscany are aiming for the higher-spending luxury market with a new designation: Gran Selezione.
But is this controversial new category top-tier or mostly hype? When it comes to price hikes, I’m always a skeptic. And as so often happens with Italian wine, controversy and confusion reign.