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Apple Wants to Own Music Again, and Everyone Is a Target

Apple Music is coming with a vengeance at Spotify, Pandora, Sirius, and YouTube
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Apple WWDC: Three Things You Need to Know

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Apple announced a massive new initiative on Monday to take back from myriad competitors what it seems to consider the company's to own: music.

Everyone looked to be in the crosshairs at Apple's annual WWDC event in San Francisco, including streaming services such as Spotify and Pandora—but even Sirius XM satellite radio and social Web services like Tumblr might be feeling a little zeroed-in on. Apple's new service, called Apple Music, combines continuous, streaming playback of music from its iTunes library, just like Rdio or Spotify, as well as custom playlist creation and autonomous deejaying features such as Pandora, and it even launched its own global radio station, led by DJ Zane Lowe.