MSG Signs Marketing Partnership With Fantasy Site DraftKings
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DraftKings Inc. signed a multiyear marketing agreement with Madison Square Garden Co., displacing rival FanDuel Inc. in a contract that gives the No. 2 daily fantasy sports company its first sponsorship that includes multiple teams and a venue.
As part of the contract, financial terms of which weren’t disclosed, DraftKings will have a designated space inside the arena and have its logo on game uniforms and warmup shirts for the New York Liberty of the Women’s NBA.