Here's Your Allowance. Go Spend It All at Amazon
Parenting in the Internet era
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Amazon.com Inc. built a Web-retailing empire by persuading consumers to pay for books, electronics and other merchandise online. Now it's targeting the next generation of shoppers.
Amazon Allowance, which recently debuted without much fanfare, lets people set up monthly or weekly payments to credit their kids' — or anyone else's — Amazon account with a cash balance, like a gift card. That saves parents from having to find cash, write a check or a make a bank transfer, and gives the recipient a way to shop on the website without a credit or debit card.