Out-There Watchmaker MB&F Hits Lower Price Point for Anniversary

To celebrate 10 years of making absolutely crazy watches, niche brand MB&F is releasing Horological Machine X (HMX for short). Instead of making its most complicated watch to date, MB&F went in the opposite direction and made its most affordable watch yet. At $30,000, it's a fitting birthday present for the world's devotees of haute horology.

The HMX looks like something from the future, but reading the time is extremely easy. There are two rotating discs, one for the hours that jumps instantaneously and another that spins slowly to show the minutes. They are horizontal, but a pair of lenses projects them onto the vertical plane, and you just read the time as on a digital clock. The color accents come in four different colors, blue, red, green, and black, to suit different tastes.