Ford Dips Toe Into London Car-Sharing Market With GoDrive
A car drives through a large puddle left after heavy rain in central London, England, on July 8, 2012.
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Ford Motor Co. will start offering Londoners a network of cars to share, rather than buy, in an effort to tap the growing market for on-demand driving.
The automaker’s GoDrive offers one-way rides with guaranteed parking. Ford, the U.K.’s best-selling car brand last year, said Tuesday it’s expanding beyond a pilot phase to 50 vehicles in 20 London locations.