Mike Huckabee: A Colloquial, Clever Appeal to the Working Class

Analyzing the style, substance, and impact of the former Arkansas governor's presidential announcement.

Mike Huckabee announces his presidential campaign on May 5, 2015, in Hope, Ark.

Photographer: Luke Sharrett/Bloomberg

Style: Still playing the Hope and humble origin cards without hesitation.  Offered up a smoothly told biography, aided by a TelePrompTer and a nicely written text. Put populist economics front and center.  Jabbed at Jeb: “I grew up blue collar; not blue blood.”

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