Ben Carson: The Outsider Steps Into the Race

Analyzing the style, substance, and impact of the retired neurosurgeon's presidential announcement.

Carson Announces Bid, Says He’s ‘Not a Politician’

Style: Not a traditional campaign kickoff speech, but rather a combination of conversation, sermon, and skillful routine. His impressive mind and deep humanity were on vivid display as he talked about his early life, inspirations, and general sensibility. Strolled the stage with wireless gear, speaking in his signature deliberate style.  Poignantly told the story of his mother, who is in ill health. Embraced and projected his outsider, anti-establishment, faith-inspired persona throughout.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.