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Nike Is Finally Selling U.S. Women's Soccer Team Jerseys to Men

Women are now in the driver's seat in the sports apparel market
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Nike unveiled new home jerseys for the U.S. Women's national soccer team on Wednesday.  The new kit for the 2015 World Cup in Canada is white, with a black stripe down the side, in what Martin Lotti, global creative director for Nike soccer, calls a "clean, simple, and bold" design.

For the first time, Nike is selling the jerseys in men's sizes. Previously, the women's shirts, which include a pair of stars for the team's two World Cup victories, had been available only in women's and youth sizes. The men's star-less jerseys, meanwhile, were available in women's sizes. When I wrote about this double standard last fall, Nike offered a not very convincing rationale. As it turns out, the company was already at work on the new women's jerseys, planning to sell them in all sizes. "I can play to the audience and give you full credit for this," says Lotti, "but the reality was that I was chuckling at the time when I saw your article because we were thinking the same thing."