The $200,000 SUV Is Here—and Here to Stay

Companies from Aston Martin to Lamborghini are getting into the elite SUV game
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Brace yourself. We're about to hit peak SUV.

While Land Rover and Mercedes-Benz were unveiling new sport utility vehicles at the New York Auto Show last week, Rolls-Royce was testing drivetrains for its so-called “Project Cullinan,” a prototype all-wheel-drive suspension model that will be selling by 2018. Experts say it could cost as much as $400,000.