Twitter Sidelines Discover as Other Content Experiments Begin

Twitter Inc.’s Discover tool was its first big experiment in changing the way people consumed their updates, organizing posts in order of importance rather than by time. The company is winding down the effort as it looks to new features it’s betting will prove more popular.

Discover will no longer appear on Twitter’s mobile applications, and may soon be gone from the Web application, the company said Wednesday in a blog post. Discover, championed by co-founder Jack Dorsey in 2011 when he was involved with the company’s product direction, was supposed to give users a way to look at their updates that wouldn’t require paying attention all the time, like Facebook Inc.’s News Feed. It built off technology from Julpan Inc., which Twitter acquired in 2011, to surface the most relevant content.