Bertelsmann to Market Hybrid Bonds as Europe QE Spurs Demand

Bertelsmann SE says it will start marketing euro-denominated hybrid bonds next week, joining borrowers seeking to exploit record-low yields spurred by the continent’s unprecedented stimulus.

Companies have sold a record 15 billion euros ($16 billion) of the notes this year in the shared currency, compared with 11 billion euros in the same period of 2014, according to data compiled by Bloomberg. Drax Group Plc, owner of Britain’s largest coal-fired power station, also plans to sell hybrid securities, according to a Standard & Poor’s report.