Duke’s Victory Is Most-Watched NCAA Title Game in 18 Years
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Duke University’s win over the University of Wisconsin in the men’s college basketball championship game was the most-watched NCAA title game in 18 years.
The game on CBS, which Duke won 68-63 for its fifth championship, was seen by an average of 28.3 million viewers, according to a statement Tuesday from the broadcaster and Time Warner Inc.’s Turner Broadcasting unit, citing Nielsen data. The entire National Collegiate Athletic Association tournament, shared between the CBS Corp. network and Time Warner’s TBS, TNT and truTV, was the most-watched in 22 years.