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The Follow-Up to The Lean Startup Is Available Only on Kickstarter

Eric Ries is running one of the most successful publishing campaigns in Kickstarter's history
Eric Ries, center, with Farbood Nivi, right, of Grockit, an online education network, in San Francisco.

Eric Ries, center, with Farbood Nivi, right, of Grockit, an online education network, in San Francisco.

Photographer: Jim Wilson/The New York Times via Redux

In his 2011 book, The Lean Startup, Eric Ries popularized the idea of the minimum viable product, a work put on the market before it is complete so early adopters will use it and help polish it in preparation for the masses. Begin talking to people who run startups, and it won’t be long before you hear an earnest reference to the phrase by its acronym, MVP. Ries's followup to that book is an MVP in and of itself.

Ries is planning to release The Leader's Guide, a self-published version of the curriculum he uses in consulting work, later this year and only through Kickstarter. With more than a week to go before the campaign ends, Ries has raised over $310,000 (more than double his $135,000 target), making it the eighth most-successful publishing campaign in Kickstarter's history.