Hamleys Moscow Store Transcends Toy Retailer’s London Flagship

Hamleys Plc opened a toy store in Moscow larger than its landmark location in London’s Regent Street as the retailer accelerates its global expansion.

The shop in Central Children’s Mall on Moscow’s Lubyanka Square is close to the Soviet-era KGB building and has selling space of 6,750 square meters (73,000 square feet), according to Hamleys’ Russian franchisee. That exceeds the London flagship’s 54,000 square feet, though trails the 110,000 square feet of Toys “R” Us Inc.’s biggest store on New York’s Times Square.