Why Apple Feels the Need to Defend Steve Jobs

Executives criticize Walter Isaacson's book as a new biography comes out. What's really biting them?

Steve Jobs, CEO of Apple, at the 2013 Macworld Conference and Expo in San Francisco.

Photographer: Randi Lynn Beach/ Bloomberg

The normally unforthcoming executives at Apple have been praising a new book about Steve Jobs in recent days, using the opportunity to also diss Walter Isaacson’s three-and-a-half-year-old biography of their former boss as an unfair portrayal.

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