Spotify Said in Talks to Add Podcasts to Challenge Apple

Spotify Ltd. has held talks with potential content partners to add podcasts to its music-streaming service, challenging Apple Inc. in a business it dominates, according to people briefed on the matter.

Spotify, which hosts some podcast-like audio such as Spanish lessons along with millions of songs, plans to add more non-music programming, according to the people, who weren’t authorized to speak publicly and asked not to be identified. While the discussions have occurred for several months, there is no firm plan or introduction date, one of the people said.