SellPoints Buys AdTech Startup ReTargeter in Web Marketing Push
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SellPoints Inc., which distributes media content such as web videos to help manufacturers market products, is acquiring six-year-old ad tech startup ReTargeter, SellPoints Chief Executive Officer Brian O’Keefe said.
The acquisition of ReTargeter, which had about $7 million in revenue last year, will let Emeryville, California-based SellPoints marry its trove of consumer data with ReTargeter’s ad network so that it can reach online shoppers across the Internet, O’Keefe said in a March 18 phone interview. He declined to disclose the value of the deal.