BT Starts Selling Mobile Plans in U.K. Ahead of EE Deal
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BT Group Plc started selling wireless plans at a discount to its U.K. Internet consumers using EE Ltd.’s network, putting pressure on competitors as the biggest broadband and largest mobile company team up.
With monthly packages starting at 5 pounds ($7.50) for existing broadband customers and 10 pounds for new clients, BT’s push back into mobile has spurred rivals including Vodafone Group Plc, Sky Plc and TalkTalk Telecom Group Plc to offer their own bundles of phone, TV and Internet service.