Starbucks Ends #RaceTogether Cup Campaign After One Week
The company's efforts to spark a conversation on race were widely derided on social media.
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Suffice it to say that Starbucks' Race Together initiative has not yet solved the vexing problem of racism in America.
The company announced in a memo that it would stop directing its employees to write the words "Race Together" on coffee cups just shy of its intended one-week push. While Starbucks' chairman and CEO Howard Schultz said the campaign would go on without the cup messages, he acknowledged that the social media ridicule that they sparked.