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How Real-Estate Brokers Can Profit From Racial Tipping Points

A new paper looks at the science of a craven question: When does it make business sense to leverage racial fears?
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Until 1956, brokers were expected to follow the code of ethics set forth by the National Association of Real Estate Boards: Don't try to sell houses in white neighborhoods to black homebuyers. Full stop.

For more than 30 years, the code read: "A realtor should never be instrumental in introducing into a neighborhood a character of property or occupancy, members of any race or nationality, or any individuals whose presence will clearly be detrimental to property values in that neighborhood."