Everyone has their favorite moments from Saturday Night Live, which celebrates its 40th anniversary this weekend. But arguably, nothing has consistently defined the show as much as its fake commercials.
“Secretly, we all covet the opportunity to create work that SNL will spoof,” says Adam Tucker, president of Ogilvy & Mather Advertising New York. It’s a compliment, sure. And there’s a powerful business reason why: “The social currency a campaign can get from an SNL parody is marketing gold,” says Pete VonDerLinn, executive creative director at Partners + Napier.