Photographer: Jewel Samad/AFP via Getty Images

The Food Deliveryman of Tomorrow Doesn’t Work for a Restaurant

GrubHub goes to your doorstep with its acquisition of two delivery services, marking a big shift out of the digital world

GrubHub has spent a decade positioning itself as the perfect middleman. Hungry people use its service to connect with restaurants, and GrubHub gets a cut of the action without the headaches of delivery: a workforce that needs to be paid and gets into traffic accidents, door buzzers that don’t buzz, pizza that gets cold. Focusing on technology allowed the company to essentially win the online food-delivery market with the 2013 acquisition of it biggest competitor, Seamless, followed by an initial public offering.

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