The Food Deliveryman of Tomorrow Doesn’t Work for a Restaurant
GrubHub has spent a decade positioning itself as the perfect middleman. Hungry people use its service to connect with restaurants, and GrubHub gets a cut of the action without the headaches of delivery: a workforce that needs to be paid and gets into traffic accidents, door buzzers that don’t buzz, pizza that gets cold. Focusing on technology allowed the company to essentially win the online food-delivery market with the 2013 acquisition of it biggest competitor, Seamless, followed by an initial public offering.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.