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Amway Billionaires Debut After Bad Year for Direct Seller

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Bringing the American way of selling skin-care products and vitamins to China helped make Amway Corp. the world’s largest direct seller. It also made the children of one of its co-founders billionaires.

Amway chairman Steve Van Andel and his siblings David Van Andel, Barb Van Andel-Gaby and Nan Van Andel own half of Alticor Inc., Amway’s Ada, Michigan-based parent company. The stake, which they inherited in equal shares after their father, Jay Van Andel, died in 2004, is valued at $4 billion, according to the Bloomberg Billionaires Index. They’ve never appeared on an international wealth ranking.