Royal Caribbean's Plan to Stop Last-Minute Ticket Discounts
Faced with sluggish bookings, the cruise line is looking to other enticements like free drinks and dinners
Guests walk through the Royal Esplanade on Royal Caribbean's Quantum of the Seas cruise ship.
Photographer: Simon Dawson/BloombergThis article is for subscribers only.
Pay full price and the drinks are on us!
Royal Caribbean Cruises wants to ramp up "value-add" enticements such as free dinners, drinks, and covering onboard gratuities in lieu of offering last-minute discounts on tickets to attract customers.