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Obesity Device Maker Woos Insurers to Cover $15,000 Price Tag

EnteroMedics Inc. got regulatory approval today for a first-of-its-kind weight-loss device that tricks users into feeling full. Now it has to persuade insurers to cover the gadget’s price tag of at least $15,000.

It’s a tough hurdle. Many insurers and government agencies have refused to cover previous weight-loss treatments, such as Vivus Inc.’s Qsymia and Belviq, by Arena Pharmaceuticals Inc. and Eisai Co. To get a better outcome, EnteroMedics will have to show the device, Maestro Rechargeable System, is safe enough.