Why Dunkin' Donuts K-Cups Aren't Selling

K-cup demand is on the rise, but Dunkin' Donuts can't quite conquer the market
Source: Keith Garner/Flickr

Sales of K-cups, those little plastic pods for Keurig single-serve coffee brewers, have been on a tear in recent years. Which makes it all the more surprising that Dunkin' Donuts, beloved across the U.S. for its coffee, is struggling to sell K-cups of its own. 

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