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With the NAACP Bombing, the Media-Coverage Gap Went Viral

The news undercovered the NAACP bombing, so Instagram, Tumblr and Twitter picked up the slack.

Trust in the media is at an all-time low—a September 2014 Gallup poll found that only 40 percent of Americans trust the media a great deal or fair amount. “As the media expand into new domains of news reporting via social media networks and new mobile technology, Americans may be growing disenchanted with what they consider ‘mainstream’ news as they seek out their own personal veins of getting information,” Gallup's report on the data speculated.

That disenchantment was on display this week after a bomb went off near an NAACP office in Colorado on Tuesday morning. There were no injuries, only minor damage to the building, and no official motive, but the incident holds significance in the context of the recent #BlackLivesMatter protests and a history of NAACP bombings. But when the story only received spotty coverage online, people turned to their “own personal veins” of information—their social media feeds.