The Insane Price of ESPN's College Football Ratings Triumph

Head coach Urban Meyer and the Ohio State Buckeyes celebrate with the trophy after defeating the Alabama Crimson Tide in the All State Sugar Bowl at the Mercedes-Benz Superdome on January 1, 2015 in New Orleans. Photographer: Streeter Lecka/Getty Images

ESPN had a very happy new year, breaking its own record for the largest audience in cable-TV history twice on Jan. 1, thanks to college football’s new playoff system.

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