Dodge's Muscle Cars Push Aside the Minivan
Chrysler’s cheaper little brother is picking up speed
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The Dodge Charger SRT Hellcat is a hot rodder’s dream: With 707 horsepower it has a top speed of 204 mph and covers a quarter-mile in about 11 seconds. Parent Fiat Chrysler bills the Hellcat as the fastest production sedan on earth.
Derided not so long ago for selling nondescript vans and sedans, Dodge is remaking itself as a muscle-car brand that appeals to guys in their 20s and 30s. Chief Executive Officer Sergio Marchionne has called Dodge “the best-kept secret in the house. … There is a unique place in the American mind for Dodge. And we need to satisfy that need.”