Time to Make the Nutella-Filled Doughnuts

Pity the humble kanelbullar. The traditional Swedish cinnamon roll might soon lose favor if Victoria Rimbo’s preferences are any indication. On a chilly, early December morning, Rimbo and more than 100 others waited in line for the opening of the first Dunkin’ Donuts store in Sweden, at a shopping center in Täby outside Stockholm. Rimbo, 18, was at the head of the line, hoping to win one of a handful of promotional giveaways: six free doughnuts a week for a year.

“The doughnuts are famous in the U.S., but I’ve never had one,” she says. When the metal gates lifted and she finally made it inside, Rimbo bought two doughnuts: a double caramel and something called a “Mr. Happy International,” adorned with the global symbol of happiness, a smiley face. Rimbo left with a smile on her face, too.