Orange juice remains the most popular fruit beverage in the U.S. The problem is many Americans just don’t drink it anymore.
Annual consumption for a juice that became a U.S. breakfast staple after World War II is now the lowest in at least 18 years. While smaller orange crops in Florida and Brazil have sent futures surging in the past month, sales of the top two brands, PepsiCo Inc.’s Tropicana and Coca Cola Co.’s Minute Maid, have plunged in the past decade.
