Weight Watchers Admits How Tough It Is to Slim Down

The king of weight loss tries a new approach to stave off Nike and Fitbit
Illustration by Golden Cosmos

In the new commercial for Weight Watchers, a woman listlessly eats cheese puffs while sitting in an empty bathtub. An anxious-looking man shovels pigs in blankets into his mouth during a party, and a woman licks an ice cream cone as she cries in the rain. They eat their feelings as a man sings, “If you’re sad and you know it, eat a snack!” to the tune of If You’re Happy and You Know It.

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