Charlie Rose Talks to Wal-Mart Stores CEO Doug McMillon
What did we learn this Black Friday about the way retail and e-commerce are changing?
Our stores were really cranking during Thursday and Friday. On the Thursday we had over 22 million visitors. Over the weekend, people downloaded our Black Friday ad 25 million times. We’re seeing the customer engage with us in stores and online and increasingly on their mobile devices in new ways. Mobile surprised even me. Over the Black Friday weekend, 70 percent of the orders we received digitally came through a mobile device.
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