Google Tells Developers to Design Apps for a Billion Users

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As Google Inc. supplies more programs used by businesses, it’s asking developers to forgo complicated enterprise-management tools and focus on applications that would be useful to at least a billion people.

“Don’t do anything unless it can be used by a billion,” said Thomas Davies, director for Google Enterprise in northern, eastern and central Europe, at the Bloomberg Enterprise Technology Summit in London today. “Do something that is good for other people.”